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Thursday, October 15, 2026
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The Video Platform Grants Viewers Control to Decrease AI-Generated Media in Personal Streams

The platform is rolling out a updated setting that enables them to cut down on the quantity of AI-created videos appearing in their timelines. This initiative comes as the platform announced that it presently contains more than 1 bn AI videos.

Testing and Rollout

The update is being tested over the following weeks before a global release. This shift aligns with a rise in AI content, driven by new content generation software.

The Broader AI Trend

Recent reports that approximately one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A large amount of this material is classified as “AI slop”, a label for inferior, mass-produced content that is typically absurd or bizarre.

Our research shows that numerous viewers enjoy content produced via AI tools, including AI artwork to informative clips, and we aim to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.

Volume and Proportions

TikTok disclosed that there are presently 1.3 billion videos on its network tagged as made with AI. Collectively, more than 100 million media items are uploaded to the service each day, making clips made by AI a limited part of its total content library.

How to Adjust Settings

Viewers will be capable of limit or boost the level of AI content they view by using the “manage topic” setting in the application and choosing AI-made media. Further subjects that are already be controlled under the setting cover news, fashion, cosmetics, and dance.

AI Disclosure Rules

Its policies oblige creators to label lifelike artificially created content, and it bans harmful fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be deleted under its user guidelines.

Furthermore, the app will now attach an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to deter users from seeking to bypass the labeling process.

Educational Initiatives

The company is additionally introducing a $2m educational fund for experts and institutions to create informative material about ethical AI use. This initiative will assist charitable organizations dedicated to training coding and technology.

Content Safety Approach

The video-sharing app has defended its moderation strategy, during debate over proposals to cut jobs for numerous review team members in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation division in London, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.

A company official stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content prior to it has to be seen by people. TikTok announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to reliance on its AI tools.

We believe it is crucial to balance staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is where a lot of the machine support is proving valuable work at speed.”
About the author

William Harris

Marcus Thorne is a UK-based tech journalist and digital strategist with over a decade of experience covering emerging technologies and industry trends.

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